MAP POLICY

This Policy shall be applied and enforced uniformly without exception. AimCam LLC does not seek, nor will it accept, any formal or informal agreement with regard to pricing. 

Introduction
AimCam considers it vital that all retailers should be able to run a profitable business selling AimCam cameras and accessories and whilst AimCam recognizes that retailers are at liberty to advertise and sell AimCam products at any price they choose, AimCam consider it to be vital to our continued success for all of it’s retailers to operate in a fair marketplace. AimCam requires that any advertising of its products or use of their trademarks meet certain minimum criteria.

Policy Statement
AimCam reserve the right to monitor advertised prices for AimCam branded products and to control access to stock, point of sale materials, promotional goods and ultimately to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower than that allowed by the Minimum Advertised Price Policy (“MAP”) as defined by the retailer pricelist currently in force.

Guidelines
The AimCam Minimum Advertised Price Policy applies to advertised prices, not the price at which
MAP Products are actually sold or offered for sale to an individual in-store or over the telephone.
For the avoidance of doubt, any communications which are broadcast or otherwise initiated by the retailer constitutes advertising for the purpose of this policy.
The AimCam MAP Policy applies to any and all advertisements of AimCam Products across all media, including but not limited to:-

• Printed media such as leaflets, posters, mailers, newspapers, magazines and catalogues
• Broadcast media such as television, radio, and video streaming sites such as Youtube
• Websites, social media sites, blogs, apps, or any other electronic media.

Websites which include features such as ‘click for price’, ‘add to cart for your special price’, ‘email for price’ or other similar features are considered to be communications initiated by the dealer (rather than by the customer) and thereby constitute “advertising”under this MAP Policy.
This MAP Policy also applies to any activity which AimCam determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for “group purchases” and the like.

Promotional pricing events.
On occasion and at their sole discretion, AimCam may run seasonal promotional events during which retailers will be permitted to advertise AimCam products at prices below the usual MAP retail price. During such events, AimCam reserves the right to modify or suspend the MAP retail price with respect to specific products. AimCam will notify retailers of the modified prices in advance of promotional pricing events and specify the period of time during which the amended MAP pricing shall be permitted.

Product Bundling and other promotions.
Advertising AimCam products for sale together with products from brands other than AimCam is permitted under this policy provided that the overall price of the resulting bundle is no lower than
the MAP price for the AimCam product contained in the Bundle. Where retailers chose to bundle AimCam products alongside Micro-SD memory cards, only SD cards of a suitable quality, memory
size and performance rating should be used.
When bundling AimCam products with products manufactured by a brand other than AimCam the retailer must ensure that the non-AimCam product is identified as being manufactured by a third
party other than AimCam.
Discount codes, coupons, points or other purchasing incentives will violate this MAP Policy if an immediate discount greater than 20% is offered.

MAP Violation Policy
AimCam reserves the right to monitor the advertised prices of dealers by whatever means they wish, including the use of third party investigators.
Where AimCam is able to provide reasonable evidence that a retailer has breached the provisions of
this policy, AimCam reserves the right to impose appropriate sanctions as listed below.
1st Violation
Violator will receive 3rd Violation Notice. Violations must be corrected within 3 business days.
Failure to correct within 3 business days will result in Administrative hold on all AimCam products
for 90 days.
2nd Violation
Immediate suspension of resellers account and deletion of their listing as an authorised retailer
on AimCam.com

MAP Breaks
During certain seasonal period retailers will be permitted to advertise AimCam products at prices below the usual MAP retail price as defined by the retailer pricelist currently in force.